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A product portfolio is a collection of all the products or services offered by a company. It represents the range and diversity of offerings that a business provides to its customers. A well-structured product portfolio can cater to various customer needs, target different market segments, and help a company achieve its strategic goals. Managing and optimizing a product portfolio is crucial for business success, as it allows a company to adapt to changing market conditions and customer preferences. It involves product development, marketing, pricing, and the continuous evaluation of product performance to ensure competitiveness and profitability. If you have specific questions or need more information, feel free to ask!
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